Which agency are you with? Have you got a link to your portfolio and stats?

I get this question a lot. I think perhaps a lot of people assume from my Instagram bio that I am an Instagram model (because most bloggers who also refer to themselves as models are Instamodels) but this is not the case with me.

I was scouted when I was 20 by the modelling agency Sugarbabes and had a contract with them for about one and a half years before I decided that it was not the agency for me for various reasons. I ended the contract and decided to do freelance modelling until I found another agency. But being a freelance model suited my lifestyle so well so that I did not even actively try to find another agency. Because I am on the path of becoming a solicitor and I work full time as a paralegal and do the blogging on the side, there is not much time for going to castings or doing mid week modelling jobs. With the freelance work, it gives me the flexibility that I need. I have built up a great relationship with many industry professionals, so they now contact me directly and I can thereafter decide whether the job will fit into my schedule.

I therefore do not have an online portfolio, and my pictures and stats can be provided on request.

What has been your most memorable modelling shot?

I have had many amazing photoshoots, but I think the most memorable one is my first one with Kryolan, filming the Ultra Foundation advert. Everything from the make up to the gown I wore was just amazing!

Hello. What do you use for your skin daily?

I do not have a particular daily skin routine, although with the new year arriving I have decided to take better care of my skin because although I have good skin now, a bad routine in my younger years will most definitely affect my skin’s appearance long term. I have for a while been looking at Zagora‘s Moroccan beauty products. They are completely natural, and this is something that I want to introduce my skin to, because I have previously used products which has all kinds of nasties in them. I think my skin is the happiest when I use natural products which are not too harsh on the skin.

I understand from your blog that you are a feminist. How will this show when you start working as a solicitor?

Being a feminist is so deeply rooted in everything that I do that I do not think people will note a considerable difference in my behaviour when I become a solicitor. I believe in equality of men and women, and I believe in women being offered the same treatment and opportunities as men. I will implement these views in whatever employment I have.

Working in family law, I have noticed many shortcomings in how the law treats men and women differently, especially when it comes to custody of children and finances. There is an assumed role of the man as the breadwinner and the woman as the natural carer. While this is something that I would like to see changed, being a solicitor does not mean that I can change the law. I have to use the law as it currently stands to provide justice to my clients. And as a feminist this is of course what I will aim to do.

Have you decided where you want to live for the future Julia?

This is a hard one… I love London and I think London will always be my base. But I also have dreams of living in Paris and L.A. at some point. The only thing I know for a fact is that I want to retire in the Caribbean (preferably Curacao or Jamaica).

What do you do to stay in shape?

Nothing haha! I don’t go to the gym, or do any real exercise. I do eat quite well though, 90% plant based, lots of lentil salads, healthy soups, vegan curries etc. so perhaps that is why I look like I am in fairly good shape. Although I do actually want to start working out again, so any if anyone is a PT, get at me!

Best club in London?

This is an easy one. Maddox, no doubt.

What advices would you give to someone who would like to get into modelling?

Stay true to yourself and what you believe in. Modelling is a very harsh and competitive industry. It is important to not take shit or to do something you do not feel comfortable with. I have many times been pushed to do lingerie shoots, but I take pride in the fact that I have made a lot of money from my face (with my clothes on). Another piece of advice is to know your limits. I am not a runway  model nor a high fashion model, therefore I have not wasted time going to castings where those kind of models have been requested. I know my strength lies in beauty modelling and that is what I have stuck to. It is good challenge the norm, but there are so many subcategories of modelling that it makes sense to stick with what you do best and can make the most money out of!

Retro Boat Shoot

cb6/ Hair: Charlie Wilkinson / MUA: Abbi Rose / Styling: Joanna Femi-Ola / Photographer: Chris Bissell / Model: Me /

Hade ett shoot i somras på en båt med retrotema. Det var verkligen så kul och bilderna blev rätt coola, eller hur? Har fått många förfrågningar om shoots på senaste tiden, men tyvärr kan jag knappt göra några eftersom skolan och advokatsfirman tar upp större delen av min tid. Tråkigt, men man måste tyvärr prioritera. Blir troligtvis att jag gör mer i sommar när jag inte behöver oroa mig över skolan lika mycket.

// I had a shoot last summer on a boat with a retro theme. It was so much fun and the pictures turned out pretty cool, right? I have had a lot of people asking me about shoots lately, but unfortunately I cannot do many as I have school and the law firm which takes up most of my time. It's sad, but I have to prioritize. I will most likely do a lot more modelling the coming summer when I do not have to worry about school as much. //

Kryolan Masterclass 2016

kryolan20161// Dress: Katayoon London // Styling: Joey Bevan // MUA: Gemma Horner // Head of Make Up: Paul Merchant // Art Director: Nadine Langer // Hair: Silhouette Dubarry // Photographer: Chris Davis //

Igår var jag modell på Kryolan’s Masterclass på Condé Nast College of Fashion and Design i Soho, London. Oftast så brukar jag inte kunna lägga upp bilder på modelljobb jag gör förrän företaget väljer att publicera dem, men eftersom det var en live Masterclass där alla kunde ta bilder så kan jag lägga ut dessa som Kryolan själv publicerade på sin sida. Jag absolut älskade denna looken! Definitivt det coolaste shootet jag gjort!

// Yesterday I was modelling for Kryolan's Masterclass at the Condé Nast College of Fashion and Design in Soho, London. I am usually not allowed to post any pictures from modelling jobs that I do until the company chooses to publicize them, but since it was a live masterclass where everyone could take pictures I can upload these which Kryolan themselves uploaded to their page. I absolutely loved this look! Definitely the coolest shoot I have done so far! //


Loupe Jewellery x FASHION TV

Tycker det är så kul när man hittar bilder och videos från modelljobb jag har gjort! Hittade detta klipp från förra året när Fashion TV filmade ett modelljobb jag gjorde för launchen av Loupe Jewellery. Detta var faktiskt mitt första modelljobb ever, så det är lite roligt att ha det dokumenterat!

// I love finding pics and videos from modeling jobs I've done! I found this clip from last year when Fashion TV filmed a modeling job I did for the launch of Loupe Jewellery. It was actually my first ever modeling job, so it's quite nice to have it documented! //

How I got my modelling contract


My first ever shoot – Hair: Charlie Wilkinson. MUA: Poppy van Praagh. Styling: Joey Bevan. Photography: Debbi Clarke.

För er som är intresserade och som kanske själva funderar på att bli modeller så tänkte jag berätta om hur jag gick tillväga för att bli modell.

Ska jag vara ärlig så trodde jag aldrig att jag kunde vara modell; hade ju kollat på America’s Next Top Model när jag var liten och gått catwalk för mamma efter varje avsnitt, men det var där den ”drömmen” slutade. Jag ska egentligen inte säga dröm, för modell är aldrig något jag drömt om eller tänkt att jag vill göra. Jag har alltid vetat att jag är för kort (168cm) och att jag inte har rätt figur (har aldrig varit pinnsmal) så därför har jag nog omedvetet uteslutit det helt. Men när jag flyttade till London fick jag många kommentarer om mitt ansikte och att jag borde bli modell, men tänkte återigen inte speciellt mycket på detta. Det var inte förrän i Mars i år som jag kom i kontakt med en annan svensk tjej på Maddox en kväll som sa att hon var modell på Sugarbabes Model Agency och att jag skulle vara perfekt för den agenturen. Jag gick på ett möte på agenturen och kände verkligen mig hemma direkt så valde att signa direkt. The rest is history…

Det jag har insett på dessa 8 månader är att den bilden vi har av modeller är oftast den pinnsmala, superlånga, catwalk modellen, men det finns sååå många olika typer av modeller. Man behöver inte alls vara över 170cm för att bli modell (endast om du vill bli catwalk modell). Själv gör jag nästan bara commercial, fashion och beauty – för där är fokus på utseendet och produkten, mer än att vara lång och smal.

Om jag ska vara ärlig så har jag inte behövt anstränga mig speciellt mycket för att bli modell, utan modellandet ”kom till mig”. Och jag hade turen att hamna på en liten och bra agentur direkt – många letar runt väldigt länge innan dom hittar en bra agentur som passar dom. Sedan är det viktigt att man har skinn på näsan i denna branschen, för det är väldigt lätt för både agenturer och fotografer att utnyttja en. När det kommer till kontrakt ska man läsa över det flera gånger innan man skriver på så att man vet att man är nöjd med procenten som agenturer kommer ta från varje jobb man gör, och att det ska vara lätt att ta sig ut ur kontraktet – dvs att man inte är fast med samma agentur i flera år om man inte är nöjd.

Så mina top 3 tips till er som vill bli modeller är:

  1. Satsa inte endast på att bli catwalk modell – det finns så mycket mer jobb inom commercial och beauty där man inte behöver vara super lång och smal – så var öppen till att testa annat än bara high fashion editorial.
  2. Var på din vakt när det kommer till agenturer och fotografer – vissa agenturer kommer vilja signa dig, men kommer att säga att du själv ska betala för din portfolio etc. När det kommer till fotografer, om dom ber dig göra något som du inte är okej med framför kameran (tex fota i underkläder eller naket) gör inte det då. Det kan vara jobbigt att stå emot, men tro mig, så fort dom har fått bilder av dig så är det svårt att kontrollera vart dom hamnar. Better safe than sorry!
  3. Be patient! Om du skickar dina bilder till tre agenturer och sedan ger upp så är chansen inte så stor att dom hör av sig (om det inte är så att du har personliga kontakter som jag hade). Sen är det alltid bättre att skicka in bilder till dom mindre agenturerna, för agenturer som Next, Select, Models 1 etc får så otroligt många ansökningar varje dag, och det är mycket större chans att du blir upptäckt om du går via en mindre agentur.

Om ni har fler frågor är det bara att ställa dem i kommentarsfältet!

// For those of you who are interested and who are thinking about becoming models, I thought I would tell you about how I become a model. I'll be honest, I never thought I could be a model; I watched America's Next Top Model when I was little and did the catwalk for mum after every episode, but that's where the "dream" ended. I should not really say dream, the modelling is never something I've dreamed about or thought that I wanted to do. I always knew I was too short (168cm) and I did not have the right body (have never been stick thin) so therefore I probably unconsciously ruled it out completely. But when I moved to London, I received many comments about my face and that I should be a model, but again didn't think much of this. It was not until March of this year that I came in contact with another Swedish girl on a night out at Maddox, who said she was a model and Sugarbabes Model Agency and that I would be perfect for the agency. I went to a meeting at the agency and really felt at home straight away so chose to sign directly. The rest is history ...
What I have realized in these 8 months is that the picture we have of the models are usually the thin, super-tall catwalk model, but there are sooo many different types of modelling. One doesn't have to be over 170cm to become a model (only if you want to become a catwalk model). I almost only do commercial, fashion and beauty - which focus on the appearance of the face and the product, rather than being tall and skinny.
If I'm be honest, I have not had to try very much to become a model, but rather the modelling "came to me." And I was lucky enough to end up at a small and good agency straight away - many look around for a long time before they find a good agency that suits them. It is important to have thick skin in this business, because it is very easy for both agencies and photographers to take advantage of the models. When it comes to contracts, it is important to read through it several times before signing so that you know you are happy with the percentage that agencies will take from each job you do, and that it should be easy to get out of the contract - ie, that you are not stuck with the same agency for years if you are not satisfied.
So my top 3 tips to those who want to become models are:
  1. Do not only have your mind set on becoming a catwalk model - there is a lot more work in commercial and beauty where one does not need to be super tall and skinny - so be open to trying other fields than just high fashion editorial.
  2. Be on your guard when it comes to agencies and photographers - some agencies will want to sign you, but will say that you should pay for your portfolio, etc. When it comes to photographers, if they ask you to do something that you are not okay with in front of the camera (eg shoot in underwear or naked) do not do it. It can be hard to stand your ground, but believe me, as soon as they have got pictures of you so it is difficult to know where they end up. Better safe than sorry!
  3. Be patient! If you send your images to three agencies and then give up, chances are you won't hear back from any (unless you have personal contacts like I did). It is always better to send in photos to the smaller agencies. Agencies such as Next, Select, Models 1, etc. get so many applications every day, and there is much greater chance that you will be discovered if you go through a small agency.
    If you have any more queries please leave a comment in the field below! //